My Portfolio



Berangkat dari pengalaman di bidang marketing mulai tahun  1998 hingga kini dan telah malang melintang bekerja di berbagai perusahaan besar seperti : PT. Interdelta Kodak, Modern Group, Datascrip untuk produk stationary dan terakhir di Pacific Paint.
Dengan spesicalisasinya saat ini di bidang
Y  Sales & Marketing Communication
Y  Product Management
Y  Event and Promotion       
Y  Internet Marketing & Social Media    
Kini dia mulai diminta untuk menjadi Sales, marketing dan business consultant di beberapa perusahaan.Perusahaan terakhir yang ditanganinya adalah POSEIDON, perusahaan kontraktor yang akan segera melebarkan sayapnya ke seluruh Indonesia

Prestasinya dimulai saat berhasil memecahkan rekor MURI (Musium Rekor Indonesia) dengan mengumpulkan 1000 anak untuk menggambar dan menulis puisi di atas kain dalam event Envirotech 2003, diikuti dengan pemecahan rekor MURI untuk gambar manga terpanjang 146 meter dan diikuti tidak kurang dari 300 orang peserta.  Ia juga telah mengantungi Mind Mapping Certified Trainer di Kuala Lumpur dibawah Tony Buzan Center. Awalnya ia memberikan seminar kepada dosen dan para guru mengenai teknik menggunakan mind mapping (peta pikiran) yang disambut hangat karena cukup revolusioner kala itu karena hubungannya antara daya ingat dan warna warna.

Kini ia sudah mengedukasikan teknik peta pikiran ini ke puluhan sekolah dan ratusan murid-murid  di kota-kota besar di Indonesia seperti : Jakarta, Bandung, Medan, Pekan Baru, Solo, Semarang, Surabaya, dan kota lainnya.

Beberapa project yang saat ini sedang dikerjakan adalah
1.      kolaborasi dalam pembuatan permainan simulasi di bidang sales bersama dengan Mr. James Gwee dan Dedy Budiman dan akan segera di launching dalam beberapa waktu ke depan

2.      Marketing & Sales Community
Komunitas Marketer dan Sales yang di support oleh James Gwee Success Center.

3.      Editor dan arranger buku   ‘Setiap Orang Sales Harus Punya Mindset & Attitute   Juara Ini’

4.      Dewan Juri untuk MSI (My Sales Inspiration) Award

5.      Panitia, Ketua Kordinasi Acara Ultah KOMISI dan Sekretaris KOMISI

CURICULUM VITAE

PERSONAL DETAILS
Place & Date of Birth                                     :   Medan, December 14th 1974
Civil Status                                                          :   Single
Religion                                                                :   Catholic
Specialization                                          : -      Sales & Marketing Communication
-          Product Management
-          Event and Promotion      
-          Internet Marketing & Social Media           
 
Hobbies                                                               :   Reading, watching movie, music, sports and travelling
Active Language                                              :   Indonesia & English


THE BREAKTHROUGH ACHIEVEMENT
*      The Creator of THE SALES Adventure with Mr. James Gwee and Bp. Dedy Budiman
The SALES adventure is a Simulation Games who will increase your Sales Skill.
It will be the first sales education games in Indonesia and even the world


THE NETWORKING
*      The member of Exclusive jury for MSI (My Sales Inspiration) Award 2012 – by KOMISI (Komunitas Sales Indonesia) for the high of sales person performance
*      The Secretary of KOMISI (Komunitas Sales Indonesia)
*      The Core Team of MSC (Marketing & Sales Community) supported by : James Gwee Success Center
*      The Arranger and Editor of The Best Seller Book of Mr. James Gwee and Dedy Budiman ‘Setiap Orang Sales Harus Punya Mindset dan Attitute Juara Ini!’


EDUCATIONAL RECORD
Bachelor of Engineering                              :   Marjoring in Civil, Tarumanagara University.
                                                                                    Jakarta, 1992 – 1997


NON FORMAL EDUCATION, TRAINING & SEMINARS
·         As A Trainer
o   Exclusively Mind Mapping Certified Trainer – Malaysia, February 2006, held by Stabilo Malaysia
o   Speed Reading

·         Training, Seminars & Workshop
o   Mind Focus by : Kata Hati Institute on February 2012
o   Balance Score Card (Strategy & Performance Management) : November 14-15, 2008
o   Professional Success Program Plus walk in fire experiences, November 7, 2008
o   Internet Marketing 101 – Fabian Lim from Malaysia, May 2008
o   Financial Revolution by Tung Desem Waringin, JITEC, April 2008

o   Datascrip In House Training & Workshop ( 2003 – 2006 )
§  Commucation Skill Advance
§  Marketing & Sales Skill
§  Management Skill Workshop
§  Bulletproof Managers
o   Blue Ocean Strategy – 2005
o   The Preview of NLP (Neuro Linguistic Program) 2002
o   Monthly Marketing Forum Seminars by Hermawan Kertajaya ( 2004 – 2006 )

EMPLOYMENT RECORD
May 2009 – Now                                             : Product Marketing Manager
Employer                                                            : PT. Pacific Paint                                                            
Function & Responsibilities:
1.        Handling Pacific Paint product range for Solventbase and Waterbase categories : Metrolite and Glotex as a backbone
2.       To develop the product range and enhance the market needs of the products.
3.       Developing the marketing strategies and activities to establish proper market positioning, pricing, product, placement and segmentations of the company’s products to support the growth target.
4.      Planning Marketing and sales activities
·         Below The Line and brand activation for the exhibition, gathering, etc
5.       Managing the external agencies to ensure the timely development and implementation of both strategic and tactical marketing communication campaigns.
6.      Managing the external suppliers to ensure the product are ready to distribute
7.       Managing the Sales Dapartment to distribute the products of Pacific Pain

Best Achievement:
Product launching of waterbase and solventbase product range such as:
Waterbase
-      Pacific Easy Clean Odourless
-      Pacific Woodstain
-      Pacific Weatherseal
-      Pacific Elastomeric
Solventbase
-      Pacific Weatherguard
-      Pacific Coating Batu Alam
-      Pacific Lem Putih

 

2011 – 2012                                                          : Managing Director
Employer                                                            : Creative Success Communication
Address                                                               : Jl. Muwardi No. 11A. Grogol
                                                                                    Jakarta Barat
Function & Responsibilities:
  1. Managing the event and promotion activity
  2. Brand Activation
  3. Marketing and Management Consultant for Company
  4. Personal Brand


November 2006 – May 2009                     :  Sales & Marketing General Manager / Indonesia Country     Manager
Employer                                                            :  PT. Pelikan Indonesia
                                                                                   Subsidiary of Pelikan Asia Sdn Berhad, Malaysia
Address                                                               :  Jl. Boulevard Barat
                                                                                    Kelapa Gading Square Ruko A8
                                                                                    Jakarta Utara 14240 -  Indonesia
Function & Responsibilities:
  1. Responsible to assist and support the Board in the development and implementation of corporate plans and strategic initiatives of Pelikan Group
  2. Business Operation of the group in the territory of Indonesia and to support the group in the following areas :
    1. Responsible to meet the annual sales budget set by the company.
    2. Responsible for the products profit & loss i.e :
                                                               i.      The need to identify the sales of the particular product and the corresponding expenses for the product for example the cost of sales, advertising and promotion expenditure on the product, samples given out, extra packaging and design costs, discount given for that product.
    1. Lead the sales and marketing team in the planning and development of the marketing and sales strategies consistent with the overall goal and objectives of the business.
  1. Manage the total advertising and promotion expenses to be within budget while maximizing investments / returns to the company.
  2. Manage all marketing and sales records to ensure the timely preparation and completion of monthly reports and any ad-hoc reports as needed.
  3. Ensure all sales and marketing employees are competent through appropriate training, knowledge, skills and attitude.
  4. Conduct a training on new and existing products and sales & marketing strategies whenever the need arises.
  5. Managing all customers inclusive of dealers and partners ensuring their satisfaction.
  6. Ensure the continual development and expansion of channel distribution.

Best Achievement:
  1. Set up the company and organization from the basic of PT. Pelikan Indonesia as a representative office in all Indonesia to covers Indonesia area.
  2. Pelikan product and it’s range has distributed to more than 100 outlets of Modern Book Stores ( Gramedia, Gunung Agung, Karisma and modern locak chain stores) and more thn 50 retail stores at traditional market.
  3. Brought thw old Pelikan image stationery become a complete range modern product stationery, and compete with the competitors brand in it’s categories.
  4. The successfull Press Conference to introduce and re-launched the brand was done on February 2006 to communicate and enter to Indonesia market and raise the brand of Pelikan product.


2.       Feb 2003  – Oct 2006                             : PT. Datascrip as Marketing Manager
  Stationery & Automation Division


Function & Responsibilities:

1.        Handling 11 brand of stationery products (Stabilo, PaperOne, Pronto, Maped, Passion, IBM disket, Imation, Canson, Tombow,  Colop, Elit Paper).
2.       Developing the marketing strategies to establish proper market positioning, pricing, product, placement and segmentations of the company’s products to support the growth target.
3.       Managing the external and internal agencies to ensure the timely development and implementation of both strategic and tactical marketing communication campaigns.
4.      Monitoring and analyzing the trend of current and new products in addition to organizing and compiling product lists describing products, products specifications and pricing details.

Best Achievement:

1.        Conducted 8 big seminars of Mind Mapping & Speed Reading in 4 Big Cities in Indonesia (Jakarta, Jogya, Semarang & Pekan Baru) on May 2006 with the special purpose to introduce and develop the market dan sales of Stabilo Point 88.
2.       Conducted 2 BIG EVENT and successfully has breakthrouh MURI (Museum Record of Indonesia) twice :
a.       The longest POEM about the environment. The poem was written down with Stabilo product (Point 88 and Pen 68), with more than 1500 children at JHCC on September 2003.
b.      The Longest Manga drawing 200 meters at La Piazza Kelapa Gading on October 2005.
3.       Conducted the project of Passion paper brand from the beginning : looking for the supplier, production, distributing, marketing & promotion, until launching and ready to be sold at the market

3. Oct 2001 – Feb 2003                                  : Modern Group as Assistant Marketing Manager                                                    Retail – M Photo Studio Division

Function & Responsibilities:

1.        Developing the outlets of M Photo Studio, the photograpy retail outlet with teenagers segmentation.
2.       Developing the franchise system of M Photo Studio and the operational as well ( survey and analyse the location, position and the programs)

Best Achievement:

1.        I’ve created the big and sucessfull contest to promote the outlets of M Photo Studio by having join promotion with teenager magazine ANEKA YESS with the theme : M Photo Studio Photo Contest.
2.       Created and developed the programs for teenagers at M Photo Studio


4. Sept 2000 – Oct 2001                                : PT. Interdelta Kodak as a Product Supervisor for
  Paper & Chemical Product



8.      Jan 1998 – Sept 2000                             : TATIA GROUP as a Product Management
   Under Division of Marketing Department


 
 




Langganan: Postingan (Atom)